Have you ever noticed that 99% of the most popular, most famous bloggers very rarely link out to other blogs in their posts? Copyblogger, Entrepreneurs-Journey, ProBlogger, HowToMakeMyBlog, ChrisBrogan, SethGodin, and at least 90% of the Technorati Top 100 do not link out to other sites in their posts, and if they do its usually only with an affiliate link or on a very rare occasion to promote a partners site. The authors of these blogs write like they thought up all the ideas in each of their posts, and it really helps to build their authority in the eyes of their readers. The A-list bloggers know that when you link out, it causes people to leave your site, and if you link out to better sites, they won’t be back.
The only very successful blogger I know of who links out to other sites a lot is Aaron Wall of SEOBook. In many of his posts he links out like crazy, sometimes to 10 to 15 different articles at different blogs. One of the reasons he does this is because Aaron Wall doesn’t make his money directly from selling ad space on his blog, he makes it from selling his own products. He mainly writes blog posts to build trust with his potential customers, and get high search engine rankings for keywords he deliberately targets with his posts as Google’s ranking algorithm gives you more points for linking to good sites so he does it to increase his rankings. The other reason he links out to blogs in particular a lot is because when you link to other bloggers, they usually see that you linked to them, so linking to blogs its a great way to market your sites and products directly to bloggers, and get them to link back to you.
When you first start profit blogging, you might consider linking out to other blogger’s posts to get noticed by other bloggers in your niche, but eventually I would recommend cutting down on it and focusing on building perceived authority. That’s where the biggest money is.
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RT @TrafficBlogger Linking To Other Sites In Your Blog Posts Is Costing You Money – Web Traffic Academy http://bit.ly/y2UtQ
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RT @HarrisonSchmidt Linking To Other Sites In Your Blog Posts Is Costing You Money – Web Traffic Academy http://bit.ly/y2UtQ
This comment was originally posted on Twitter
RT @HarrisonSchmidt Linking To Other Sites In Your Blog Posts Is Costing You Money – Web Traffic Academy http://bit.ly/y2UtQ
This comment was originally posted on Twitter